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It is not first time that we are able to see something like 2013 Ram Superman Power Wagon. Basically, two companies that are targeting different audiences are cooperating and are delivering a product that will additionally promote their products. This has been done with this vehicle also.
With the upcoming “Man of Steel” motion picture readied to attack theaters on June 14th, the two business went on and revealed a scandal sheet, one-off “Man of Steel” Ram 1500 Power Wagon that was particularly built to advertise the film.
The specifically made Man of Steel-inspired styling will definitely get your attention if this truck isn’t really intimidating enough on its own.
Soon after its unveiling, the one-off Man of Steel 2013 Ram Superman Power Wagon will going to New York City on June 10th, just in time for the opening night of the highly expected Superman movie. From there, the truck will go on its own tour around the country in the coming months prior to going to the auction block where it will be auctioned off for charity.
2013 Ram Superman Power Wagon
The severe and rather dark tone of the motion picture certainly manifested itself in the creation of this one-off 2013 Ram Superman Power Wagon. The cartoonish Superman colors were left to the side in favor of a Dark Ceramic Gray finish with a high-gloss black roof and Anodized Red grille accents.
Look at the sides of the truck and you’ll notice that a special custom wrap was used that was inspired by the crest and texture of the Man of Steel’s suit, highlight by a tone-on-tone interpretation of the iconic S-shield that Superman proudly endures his chest.
Rounding out this monotonous, yet emphatic exterior are the Superman logos on the rear tailgate and the front grille and the fitting of a new set of 17-inch satin black off-road wheels.
The mesh inserts on the custom seats are another homage to Superman’s own suit. Add the integrated Superman logos on the Pewter leather seats and console, and you have a distinctive look that definitely does justice to its special edition designation.
Anodized Red paint trim accents are also widespread on the cabin, specifically on the doors, steering column, radio cluster and seats. A “Man of Steel” logo badging on the glove box and a “Man of Steel” display background and start-up display on the radio cluster rounds out the program for this custom-made one-off truck.
Here is the press release:.
The Ram Truck brand and Warner Bros. launched a new co-branded commercial for the Ram 1500, Motor Trend magazine’s 2013 Truck of the Year, as part of a partnership advertising Warner Bros. Pictures ‘and Legendary Pictures’ “Man of Steel,” the extremely prepared for summer season activity experience movie in theaters June 14.
The Chrysler Group provided classic trucks and various other cars to Warner Bros for integration into essential scenes in the film.
Superman Power Wagon
“We are delighted to partner with Warner Bros. on ‘Man of Steel,’” stated Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “With movie placement we have a fresh consumer engagement chance, connecting the heroic character qualities of Superman with Ram’s DNA. Our custom creative and marketing program is squarely focuseded on building advocacy among passionate fans outside traditional marketing channels.”.
The 30-second “Action” spot intersperses scenes from the movie and footage of the Ram truck as the voiceover says, “Everyone has the ability to do something amazing … Some just do it on a more regular basis.” It closes with the Ram logo design and the words “In dealerships all over” followed by the “Man of Steel” logo and “in theaters everywhere June 14.” The spot can be viewed on the Ram Truck brand YouTube stations.
The essential message of the tv advertisement– how the work that Ram owners do make them superheroes in their own right– also is reinforced in print ads that will promote Ram trucks and the “Man of Steel” movie through the July 4 weekend. The Ram brand teamed up with DC Entertainment comic artist Shane Davis to create a custom illustration for the ad, which will run June 7 in the weekend edition of USA Today.
“Ram celebrates those who dare to be great and never pull back from a challenge,” said Reid Bigland, President and CEO– Ram Truck Brand. “This is the essence of Superman and also embodies our Ram truck buyers, who believe in hard work, integrity and standing up for what is right.”.
The Ram interior and exterior design team developed a special edition, one-of-a-kind “Man of Steel” 2013 Ram Superman Power Wagon truck with special “Man of Steel”-inspired design cues, colors and branding. The truck will make its debut June 10 in New York City at the world premiere of the film. It will then be on screen at unique events throughout the summer and fall, consisting of the National Finals Rodeo and State Fair of Texas, prior to being auctioned off for charity at a later date.
The Dark Ceramic Gray truck features a high-gloss black roofing system with Anodized Red grille accents, created from a durable 14-coat paint procedure. It has forged-aluminum, satin black 17-inch off-road wheels, Superman logo designs on the front grille and rear tailgate and a custom, one-off vehicle wrap influenced by the crest and texture of Superman’s suit. The wrap highlights a tone-on-tone interpretation of the iconic Superman S-shield, and helps merge themes discovered on the interior and exterior of the truck.
Interior features include custom mesh seat inserts reminiscent of Superman’s own suit with integrated Superman logos on the seats and system; Pewter leather seats; and Anodized Red paint trim accents on the doors, steering column, radio cluster and seats. There likewise is “Man of Steel” logo design badging on the glove box and a “Man of Steel” display backdrop and start-up display on the radio cluster.
The tv advertisement will run in network and cable television entertainment, information and sports programing beginning June 4. The spot and print ads were created by the Dallas-based The Richards Group agency.
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